CommaDash — AI Brand Comms

CommaDash

No Brand

No API Key

Brand Setup

Anthropic API Key *

Powers all AI generation. Get key →

Brand Name *

Website

Brand HQ — City, State *

Used in press release dateline: "NEW YORK, NY —" · Include city and state abbreviation

Vertical / Category *

Brand Positioning * Always-On · Required

Sets brand voice for all deliverables. Informs competitor positioning, SEO language, and keyword strategy below.

Competitors * (brand name only, one per line)

Brand names only — not product names. "Gillette" catches all Gillette products automatically.

Keywords & Hashtags *

Use # for social hashtags. Plain text for SEO/backend keywords. Click AI Suggest to generate from your brand and vertical.

Brand Tagline Optional · Sign-Off

Appears in brand-voice assets: social posts, LinkedIn, creator briefs, blog closer. Not used in press releases or Amazon copy.

Sustainability / Values Claim Optional

Woven into brand-voice assets — blog, LinkedIn, creator briefs. Omitted if blank.

Awards / Certifications Optional

Used in press release boilerplate, reviewer's guides, and Affiliate Media Kit for credibility lines.

API Vault — Connected Intelligence

All fields optional. Connect the tools your brand already uses — the dashboard adapts its Analyze and Optimize output based on what's live.

Video / Channel APIe.g. YouTube Data API v3

○ Not connected

YouTube Data API v3 at Google Cloud →

News Monitoring APIe.g. NewsAPI, Meltwater

○ Not connected

Free key at newsapi.org → · 100 req/day · 150,000 sources

Social Listening APIe.g. Brand24, Mention, Sprout

Enables live mention tracking, sentiment, and trending hashtags in Analyze.

SEO Intelligence APIe.g. SEMrush, Ahrefs

○ Not connected · Using trend estimates

Trend Intelligence APIe.g. Exploding Topics, Profound

○ Not connected · AI-estimated scores

Improves Analyze with live AI citation data — which AI engines surface your brand and with what frequency. Profound API →

Influencer Platform APIe.g. Grin, AspireIQ, Modash

Enables live SOV and creator performance data in Analyze.

Ecommerce Intelligence APIe.g. Profound, Jungle Scout

Amazon and retail performance data for Analyze and Optimize.

Community Data

● Live — Reddit public API · No key needed

Community mentions and sentiment fetched automatically.

Type

Product Launch: full asset set including Amazon, Affiliate Kit, Retail Availability. Campaign: editorial + social assets only, no product-specific fields.

Product Name *

Target Audience Informs personas + tone

Everyone Women Men

Sets gender targeting for personas, tone, and media list. Use Men/Women for gender-specific products from universal brands.

Markets US always included

🇺🇸 US

🇨🇦 Canada 🇬🇧 UK 🇦🇺 Australia 🇫🇷 France 🇩🇪 Germany 🇪🇸 Spain 🇲🇽 Mexico 🇧🇷 Brazil 🇮🇹 Italy 🇳🇱 Netherlands 🇯🇵 Japan 🇰🇷 South Korea 🇦🇪 UAE

Generate always produces an English master. Export All automatically produces a separate ZIP per selected market with fully localized assets. Individual cards get flag buttons to localize one at a time.

Key Message *

Unlocked — AI synthesizes into campaign story arc. Lock to use your exact words verbatim.

Key Features

Unlocked — AI synthesizes into key messages. Lock to pass verbatim.

Retail Availability

Brand Website URL

Amazon ASIN

Used in Amazon Influencer Brief, reviewer's guides, and Amazon copy

Retail Partner

Appears as: "Available at [Website] · Amazon · [Retail Partner]"

Retail Price

Retail Price — 2nd Market (optional)

Appears as "$39.99 / €36.99" in pricing references

Colors / Variants (optional)

Flows into MF availability block and all assets. On Amazon, colors are separate ASINs — this is a reference for the team.

Brand Asset URL Universal

Hi-res images and brand assets — shared with affiliates, press, and creators

Embargo Scheduler (optional)

Lift Date & Time

Not set

Lift Date

Lift Time

Contact

Sets embargo language in assets. A countdown banner appears at the top of the dashboard when a date is set.

Target Personas

Default personas for this vertical. Optionally add a focus keyword above (a local market, niche, or angle) to sharpen the suggestions, then click AI Suggest Targets to generate personas specific to this product/campaign — useful when the story extends beyond the category (e.g. a tech×automotive partnership).

Media Alert Hook

Optional

Leave blank to skip Media Alert. Enter a specific hook — sale, award, milestone, new feature — to generate a targeted alert anchored to the overall story arc.

Quick-Fill Packages

Click a package to auto-check its default assets below. Packages don't stay selected — Assets to Generate is always the final list.

📊

Digital & Commerce

SEO Blog · Blog Topics · Affiliate Media Kit

📰

PR & Media

Press Release · Reviewer Guides · Outreach · Advocacy · Media List

🎯

Creators & Influencers

Creator Briefs · Influencer Playbooks · Creator List

Assets to Generate

Messaging Framework & Toolkit always on

📊 Digital & Commerce

SEO Blog Post Blog Topics Affiliate Media Kit Amazon Copy*

📰 PR & Media

Press Release Reviewer Guides Outreach Guide Advocacy Partners Media List Media Alert* Editorial Calendar

🎯 Creators & Influencers

Creator Briefs Playbooks Creator List

📱 Owned Social

Brand Post LinkedIn Social Post Ideas

Add-on

Launch Strategy 🔒

* Amazon Copy optional · Media Alert requires hook · 🔒 Launch Strategy requires Studio — contact us to unlock

Time Period

Campaign Weight Mode

Launch

Evergreen

Crisis

Custom

Total Weight 100%

Coverage Keywords

Target Messages Auto-filled from MF

These are the messages scored against live coverage. Populated automatically from your Messaging Framework output.

Coverage Text

LinkedIn Metrics (Manual Input)

From your LinkedIn post analytics — feeds Brand Love + Advocacy scores

Impressions

Reactions

Comments

Follower Gain

KOL Reshares

Enter impressions + reactions to see ER

Connected Intelligence

Connected APIs feed live data into your analysis scores. Connect tools in the Brand tab → API Vault.

Top Hashtags (from your social listening tool)

Injected into captions, creator briefs, and outreach emails when generating.

Step 1Brand

Configure Your Brand

Set your brand name, vertical, competitors, and keywords in the sidebar. All outputs adapt to your vertical automatically.

Step 2Generate

Generate Comms Toolkit

Press release, blog post, social content, persona messaging, influencer playbook, and media list — all vertical-aware.

Step 3Analyze

5-Pillar Dashboard

Search, Social, Advocacy, Influence, and PR — scored with configurable weights. Live data where APIs are connected.

API Connection Status

Comms Toolkit

Set up your brand first, then come here to generate your full PR package — personas adapt to your vertical automatically.

5-Pillar Dashboard

Scan live coverage and run analysis to generate your integrated comms campaign score.

Optimize Your Campaign

Run Analyze first to generate your pillar scores, then switch here to see your prioritized action plan.